Meridian Boutique

Challenge

Meridian Boutique wanted to give their eCommerce store a glow up, having launched it last year out of necessity due to COVID-19 forcing their brick and mortar store to temporarily close. The new website needed to be consistent with all their other brand touchpoints.

Outcome

A modern editorial inspired eCommerce store based on the Showcase theme by Clean Canvas. The website was successful in knitting together Meridian Boutique's unique story with close attention paid to their beautifully crafted brand guidelines from the outset. It was important for the navigation to be simple yet have clear hierarchy so that customers could easily find products, filter sets were applied to collection pages and a custom built brands page was created so that customers could search for brands stocked alphabetically also.